Current:Home > StocksAdidas finally has a plan for its stockpile of Yeezy shoes -Thrive Success Strategies
Adidas finally has a plan for its stockpile of Yeezy shoes
View
Date:2025-04-17 07:49:17
Adidas plans to sell its stock of unsold Yeezy shoes and will donate the proceeds from the sales to charity, CEO Bjorn Gulden said Thursday.
The German athletic and footwear brand cut ties with Ye, the rapper and fashion designer formerly known as Kanye West, late last year over his antisemitic remarks — leaving the company to figure out what to do with its Yeezy merchandise.
During Adidas' annual shareholder meeting Thursday, Gulden said the company spent months thinking of options on what to do with the unsold sneakers, such as talking with several nongovernmental organizations, before making a decision.
One of the options included simply destroying the shoes, but the company ultimately decided against it, Gulden said.
"What we are trying to do now over time is to sell parts of this inventory and donate money to the organizations that are helping us and that were also hurt by Kanye's statements," he said.
Gulden added that the company is still working on the details of how and when the selloff will take place.
It's unclear whether Ye would receive any payments due to him from the sale of the Yeezy stockpile. Gulden also did not go into detail about which organizations will get donations.
The latest move by Adidas comes nearly six months after the company cut its ties with the rapper, halting production of Yeezy products and its payments to Ye.
Earlier this month, a group of investors filed a class-action lawsuit against Adidas, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
veryGood! (391)
Related
- Federal court filings allege official committed perjury in lawsuit tied to Louisiana grain terminal
- Who is Victoria Monét? Meet the songwriter-turned-star nominated for seven Grammys
- Chita Rivera, trailblazing Tony-winning Broadway star of 'West Side Story,' dies at 91
- Why a Natural Gas Storage Climate ‘Disaster’ Could Happen Again
- The FTC says 'gamified' online job scams by WhatsApp and text on the rise. What to know.
- Taylor Drift and Clark W. Blizzwald take top honors in Minnesota snowplow-naming contest
- Protesting farmers have France’s government in a bind
- Groundhog Day’s biggest star is Phil, but the holiday’s deep roots extend well beyond Punxsutawney
- Where will Elmo go? HBO moves away from 'Sesame Street'
- Why Travis Kelce Isn't Attending Grammys 2024 With Taylor Swift
Ranking
- The Best Stocking Stuffers Under $25
- Rep. Cori Bush under investigation by Justice Department over security spending
- Hunter Biden’s lawyers press for dismissal of gun charges by arguing they are politically motivated
- Georgia House Rules Chairman Richard Smith of Columbus dies from flu at age 78
- What do we know about the mysterious drones reported flying over New Jersey?
- Why Joel Embiid's astounding stats might not be enough for him to win NBA MVP
- Zimbabwe opposition figure gets suspended sentence after nearly 2 years in pretrial detention
- Samsung reports decline in profit but anticipates business improvement driven by chips
Recommendation
Which apps offer encrypted messaging? How to switch and what to know after feds’ warning
How Jenna Bush Hager juggles 'Today' show, book club: Reading, 'designer coffee,' this ritual
Brothers indicted on 130 charges after NYPD recovers cache of weapons, 'hit list'
2024 Grammys Preview: Five big questions ahead of Sunday’s award show
The Super Bowl could end in a 'three
Ex-Huskers TE Gilbert, a top national recruit in 2019, pleads no contest to misdemeanors in break-in
South Africa evacuates small coastal towns near Cape Town as wildfires burn out of control
20-year-old sacrifices future for hate, gets 18 years for firebombing Ohio church over drag shows