Current:Home > FinanceAI might take your next Taco Bell drive-thru order as artificial intelligence expands -Thrive Success Strategies
AI might take your next Taco Bell drive-thru order as artificial intelligence expands
View
Date:2025-04-17 20:24:12
The next time you pull up to a Taco Bell for a Mexican pizza or a Crunchwrap Supreme, there's a good chance that a computer – not a person – will be taking your order.
Taco Bell's parent company Yum! Brands announced Wednesday that it plans to expand its use of artificial intelligence voice technology to hundreds more drive-thru locations in the U.S. by the end of the year.
The fast-food chain has already been experimenting with AI at more than 100 locations in 13 states, and Yum! Brands said it's found that the technology frees up staff for other tasks and also improves order accuracy.
“Tapping into AI gives us the ability to ease team members’ workloads, freeing them to focus on front-of-house hospitality," Dane Mathews, Taco Bell chief digital and technology officer, said in a statement. "It also enables us to unlock new and meaningful ways to engage with our customers.”
Here's what to know about the AI voice technology, and what other fast-food chains have also tried it.
Amazon sales:When Amazon sells dangerous items, it's responsible for recalling them, feds rule
AI voice tech could take your Taco Bell drive-thru order
If your local Taco Bell is one of the locations targeted for the AI upgrade, you may soon notice you have a different experience when you order at the drive-thru.
Rather than a human employee taking your order, you may find yourself instead talking to a computer.
But are customers who struggle to correctly pronounce some of the items on Taco Bell's menu destined to receive the wrong food?
Apparently not, according to Yum!’s chief innovation officer Lawrence Kim. Kim told CNN that the AI model has been trained to understand various accents and pronunciations from customers – even if they pronounce quesadilla like “kay-suh-DILL-uh."
Kim also told CNN that the AI ordering technology, which should one day be implemented globally, would not replace human jobs.
McDonald's, Wendy's, more have tested AI drive-thrus
Plenty of other fast-food chains have similarly gotten into the artificial intelligence game as a way to ease the workload on their employees and alleviate lengthy drive-thru lines.
Wendy's similarly introduced AI voice technology as part of a pilot program that began in June 2023, as has Carl's Jr. and Hardee's.
But the technology hasn't been always worked seamlessly.
At McDonald's, customers have took to social media to share videos of the mishaps they encountered, including an order of nine sweet teas for one woman, and a seemingly endless order of chicken nuggets for another, despite her protests to stop.
In June, McDonald's announced that the chain would stop using artificial intelligence to take drive-thru orders by the end of July after struggling to integrate the technology. However, reports indicated that the franchise aims to have a better plan to implement voice order technology by the end of the year.
Eric Lagatta covers breaking and trending news for USA TODAY. Reach him at elagatta@gannett.com
veryGood! (59256)
Related
- Arkansas State Police probe death of woman found after officer
- Break in the weather helps contain a wildfire near South Dakota’s second-biggest city
- Selling the OC’s Alex Hall Shares Update on Tyler Stanaland Relationship
- Tori Spelling, Olympic rugby star Ilona Maher, Anna Delvey on 'Dancing With the Stars'
- DeepSeek: Did a little known Chinese startup cause a 'Sputnik moment' for AI?
- USC surges, Oregon falls out of top five in first US LBM Coaches Poll of regular season
- Selling the OC’s Alex Hall Shares Update on Tyler Stanaland Relationship
- As Tornado Alley Shifts East, Bracing for Impact in Unexpected Places
- Woman dies after Singapore family of 3 gets into accident in Taiwan
- Grand Canyon pipeline repairs completed; overnight lodging set to resume
Ranking
- Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Hi Hi!
- US wheelchair basketball team blows out France, advances to semis
- Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Me Time
- Zendaya and Tom Holland Are the Perfect Match During Lowkey Los Angeles Outing
- Spooky or not? Some Choa Chu Kang residents say community garden resembles cemetery
- Mayor condemns GOP Senate race ad tying Democrat to Wisconsin Christmas parade killings
- Brittni Mason sprints to silver in women's 100m, takes on 200 next
- Ex-police officer who joined Capitol riot receives a reduced prison sentence
Recommendation
Can Bill Belichick turn North Carolina into a winner? At 72, he's chasing one last high
Trial begins in Florida for activists accused of helping Russia sow political division, chaos
Jada Pinkett Smith Goes Private on Instagram After Cryptic Message About Belonging to Another Person
The Bachelorette Finale: Jenn Tran and Devin Strader Break Up, End Engagement in Shocking Twist
Head of the Federal Aviation Administration to resign, allowing Trump to pick his successor
Kelly Ripa's Daughter Lola Consuelos Wears Her Mom's Dress From 30 Years Ago
Workers without high school diplomas ease labor shortage — but not without a downside
Arkansas judge convicted of lying to feds about seeking sex with defendant’s girlfriend