Current:Home > NewsChipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved -Thrive Success Strategies
Chipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved
View
Date:2025-04-12 11:16:14
Sweetgreen, it seems, has turned down the the heat brought on by Chipotle Mexican Grill, Inc.'s chicken burrito bowl lawsuit.
The salad chain told NPR it decided to rename its new chipotle chicken menu item, following its fellow fast casual restaurant's legal challenge over the previously named "Chipotle Chicken Burrito Bowl."
"In order to focus on the business and continue serving our guests without distraction, we have decided to rename our bowl to the Chicken + Chipotle Pepper Bowl as part of a tentative agreement to resolve the lawsuit," a spokeswoman for Sweetgreen said in a statement to NPR. "Our mission is to bring customers healthy, elevated and craveable menu items that make you feel good. We are looking forward to putting this lawsuit behind us as we continue to connect more people to real food."
In its complaint filed Tuesday, Chipotle had originally accused Sweetgreen of trademark infringement, trademark dilution and deceptive trade practice. The burrito chain claimed that Sweetgreen attempted to profit off Chipotle's near-identical, directly competitive and well-known product.
The salad chain launched its new menu item in late March as part of the company's expansion beyond green salads and warm grain bowls.
Among Chipotle's complaints were that Sweetgreen's menu item features similar ingredients to its own, and that Sweetgreen makes "prominent use "of the famous Chipotle trademark in various marketing channels, as well as a font "near identical to Chipotle's stylized logo." The lawsuit also claimed Sweetgreen's advertisements feature "a background that is nearly identical to Chipotle's trademarked" Adobo Red color — all with the goal of creating a false association with Chipotle.
Social media accounts associated with Sweetgreen appeared to acknowledge customers' close association between the two companies. In response to a comment on Instagram saying "Chipotle who?!" to Sweetgreen's announcement of the new menu item, the restaurant said, "you said it, not us," and included an emoji meant to indicate "zipped lips," the lawsuit alleges.
veryGood! (52187)
Related
- The Super Bowl could end in a 'three
- Prepare for next pandemic, future pathogens with even deadlier potential than COVID, WHO chief warns
- 15 Fixes for Beauty Problems Everyone Has but No One Talks About
- Ariana Grande and Cynthia Erivo Bond in Wicked-ly Adorable Photos
- A South Texas lawmaker’s 15
- Radio Host Jeffrey Vandergrift's Wife Pens Heartbreaking Message on Her Pain After His Death
- Transcript: Dr. Scott Gottlieb on Face the Nation, May 21, 2023
- Grimes invites fans to make songs with an AI-generated version of her voice
- Working Well: When holidays present rude customers, taking breaks and the high road preserve peace
- 2 skeletons found in Pompeii ruins believed to be victims of earthquake before Vesuvius eruption
Ranking
- Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Hi Hi!
- Grimes Shares Update on the Name of Her and Elon Musk's Daughter
- DeSantis campaign shares apparent AI-generated fake images of Trump and Fauci
- At least 12 killed, dozens hurt in stampede at El Salvador soccer match
- South Korean president's party divided over defiant martial law speech
- The surprising case for AI boyfriends
- Colombian president retracts claim 4 missing Indigenous children found alive in Amazon after plane crash
- Transcript: Reps. Brian Fitzpatrick and Josh Gottheimer on Face the Nation, May 21, 2023
Recommendation
Paula Abdul settles lawsuit with former 'So You Think You Can Dance' co
Iran executes 3 men for waging war against God during protests over Mahsa Amini's death
'March of the Machine' early review: Mom invades Magic: The Gathering's multiverse
As U.S. abortion laws tighten, more Americans are looking overseas for access. Here's what's happening.
Realtor group picks top 10 housing hot spots for 2025: Did your city make the list?
Kissing and telling: Ancient texts show humans have been smooching for 4,500 years
Taylor Lautner and Wife Tay Lautner Imprint on Each Other With Surprise Matching Tattoos
Khloé Kardashian's Good American 70% Off Deals: Last Day to Shop $21 Bodysuits, $37 Dresses, and More