Current:Home > StocksID, please: Costco testing scanners at entrances to keep non-members out -Thrive Success Strategies
ID, please: Costco testing scanners at entrances to keep non-members out
View
Date:2025-04-15 04:21:43
Costco is testing a new way to keep non-members out of their stores.
A photo posted on Reddit from Jan. 7 shows a Costco greeter scanning a customer's card in a warehouse in Issaquah, Washington, about 17 miles east of Seattle.
Costco confirmed to USA TODAY on Tuesday that several locations "are scanning Costco membership cards at the entrance," calling it an effort to improve member experience.
"This test is to match members to their cards at the door prior to shopping for an improved member experience," Costco said in a statement to USA Today.
Before now, Costco members have only had to flash their membership card at store entrances. The card and a customer's ID are then scanned at both regular and self-checkout. Adding ID checks at the store entrances will eliminate the need for them to be provided at checkout, CNN reported.
"It speeds up the process at entry and speeds up the process at the checkout," Costco chief finance officer Richard Galanti told CNN. "That’s what we believe and we’re going to pilot it."
Costco is the latest company to crack down on membership sharing with both Disney+ and Netflix limiting password-sharing.
Memberships key to Costco business model
The crackdown is a measure to protect a cornerstone revenue stream for Costco.
Costco generated $4.6 billion in membership fees from nearly 128 million members, according to the company's 2023 Annual Report.
The figure represented and 8% increase over 2022 and the company reported a 90% renewal rate.
Costco memberships cost $60 for Gold Star and Business members and $120 for executive members.
The company reported net sales of $237.7 billion in 2023.
veryGood! (6423)
Related
- The White House is cracking down on overdraft fees
- Prosecutor seeks kidnapping charges in case of missing Indiana teens
- 'Cozy' relationship between Boeing and the U.S. draws scrutiny amid 737 Max 9 mess
- AP Week in Pictures: North America
- DeepSeek: Did a little known Chinese startup cause a 'Sputnik moment' for AI?
- Mexican marines detain alleged leader of Gulf drug cartel, the gang that kidnapped, killed Americans
- Former USWNT star Sam Mewis retires. Here's why she left soccer and what she's doing next
- Former NBA player Scot Pollard is waiting for heart transplant his dad never got
- Travis Hunter, the 2
- Want to read Colleen Hoover’s books? Here’s where to start.
Ranking
- Realtor group picks top 10 housing hot spots for 2025: Did your city make the list?
- 'Are We Dating the Same Guy?' What to know about controversial Facebook groups at center of lawsuit
- Biden and Netanyahu have finally talked, but their visions still clash for ending Israel-Hamas war
- Democratic Gov. Andy Beshear rips into spending plan offered by House Republicans in Kentucky
- A White House order claims to end 'censorship.' What does that mean?
- Foo Fighters, Chris Stapleton will join The Rolling Stones at 2024 New Orleans Jazz Fest
- Rhode Island govenor wants to send infrastructure spending proposals to voters in November
- Hunter Biden to appear for deposition on Feb. 28, House Republicans say
Recommendation
Meet first time Grammy nominee Charley Crockett
Protests by farmers and others in Germany underline deep frustration with the government
Marcus Stroman buries the hatchet with GM Brian Cashman, ready for fresh start with Yankees
Namibian President Hage Geingob will start treatment for cancer, his office says
Jorge Ramos reveals his final day with 'Noticiero Univision': 'It's been quite a ride'
Want to read Colleen Hoover’s books? Here’s where to start.
Fans sue Madonna, Live Nation over New York concert starting 2 hours late
Inside Kailyn Lowry's Journey to Becoming a Mom of 7